This is a fascinating look at some case studies relating to females in college sports, and their NIL deals so far. You can read about athletes in a variety of sports at different institutions, with different sponsors, and different ways to make money from their publicity.
Names, Images, and Likenesses is an organic area right now - it is growing and changing daily, it seems. Athletes should be able to monetize their social media at all levels of sport, endorse products, and otherwise be creating in selling their NIL. The question remains: to what impact does this new focus on NIL have on their education? Is it a distraction as much as it is an enhancement to athletes' lives? What are they learning from the NIL experience?
-SRH-
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