DC Paws at the Ballpark a success!

Sport Marketing (MKT 350) students at Defiance College succeeded in a class project promoting the school’s softball and baseball games on April 23 and April 30, respectively.

As part of the exercise, MKT 350 students developed many ideas before decided on the promotion they called “Paws at the Ballpark.” The community was encouraged to bring their dogs to the ballgames.  Students created a logo and fliers, social media content, and reached out and to gain support from sponsors in Pet Supplies Plus and the Fort Defiance Humane Society.  Students spent time at both events welcoming fans, handing out dog treats and gift bags courtesy of Pet Supplies Plus, and held a 50/50 raffle with proceeds to the Fort Defiance Humane Society.  

To add to the fun, students McKenzie Cooper and Nicole Sims directed an in-game promotion at the baseball game, a “dizzy bat” competition with competitors and their dogs.

Good job MKT 350 students!