Wow! What a weekend of NFL Football. If you are a football fanatic, you've probably been treated to the best two weeks in football history, with OT games featuring shocking outcomes, strategy and execution. Most games the last two weeks came down to the last play, or nearly the last play. Congratulations to the organizations of both the Cincinnati Bengals and Los Angeles Rams -- each deserves their place after grueling, exciting playoff games. If you missed it, shame on you. That was excellent entertainment!
The networks, and the NFL, are living a dream. The more people (and more households) that watch an event on television, the more the valuable the content (games) becomes, and the networks sell the games to sponsors through advertising. Note to sport marketing students: It means brands can try to reach more potential consumers through football on tv - it is up to the brands to develop that relationship with their consumers as football viewers. So, with better matchups leading to higher ratings, the NFL can increase the price of putting its games on tv: the value of the NFL has increased significantly because of the outstanding, exciting product.
I'm curious to see the tv ratings. The NFL has had its ups and downs with viewership in recent years, even though it consistently brings the highest consistent rankings of any content on television. So, I went to Sports Media Watch to learn about the TV ratings so far (this weekend's ratings have yet to be published). There are 121 million households with televisions in the US.
A 1.0 rating = 1% of 121 million households. Viewers are active number of people watching tv at any given time. For comparison: The Bachelor, on ABC, earned a 0.8 rating (3.8 M viewers), for its first show on January 4; Yellowstone, the top-rated tv series streaming on Paramount and CMT, drew 10.3 M viewers, for its season finale in early January; and, for us old folks, the highest-ranked evening news broadcast is on ABC with David Muir, averaging 8.2 M viewers an evening.
The numbers are expected to be sky-high after the OT Cincy-KC game and the down-to-the-wire Rams-49ers game. What do you think?
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