Ohio State out front in competitive advantage with NIL-centered "Edge" program

Here is an article from Front Office Sports on how Ohio State is taking advantage of the current lack of accountability over NIL opportunities.  Just think about what you would do if you were a high school athlete, and could possibly make money: do you choose college based on what interests your educational desires, or do you choose college based on a quick buck?   Worthy of a read-and-think:

The name, image, and likeness industry is still in its infancy, but after six months, early winners are emerging — and Ohio State athletes top the list. 

Since July 1, 220 Ohio State athletes have procured a total of $2.98 million in NIL earnings with 608 reported activities, the school announced. All three stats rank first among departments using Opendorse’s platforms.

Now, the school is implementing a program that creates a new athletic department role that could help maintain its standing.

Ohio State’s NIL Edge Team will “assist in connecting and coordinating NIL activities,” senior associate athletic director Carey Hoyt said.  The school will also assign operations directors for “virtually” all of the school’s 36 sports to connect athletes with brands.

Read more HERE.